In this age of the empowered customer, a deliberate and planned approach to social media helps companies keep their fingers on the pulse of what's important to their customers. Companies that embrace social media as a central part of their strategy quickly realize social media is not about pushing buy instagram followers out promotional materials to their audience. It's about having collaborative interactions with customers, prospects and even employees - allowing these companies to gain valuable insights, solidify long-lasting relationships and cultivate customer advocates.
Businesses with a strategic approach to social media have a competitive edge. They're tapping into customer information available in social networks, engaging with customers more quickly and robustly than their competitors, building business models that are flexible to accommodate and embrace customer change in near-real time, and leveraging cloud services and automation to give them more time to focus on customer communications.
When Social Media Becomes Strategic
The data is clear: businesses achieve greater results and satisfaction when they take a more comprehensive approach to social media. Rather than using social media as a single-point solution, they incorporate it into many aspects of their business: using it as a resource for data, a tool for relationship building and sales, and as a feedback loop for product improvements. A more comprehensive approach buy twitter followers to social media allows businesses to combine what is effective with their traditional processes and what is effective with social media to create better processes to satisfy the customer.
The most common area for businesses to integrate social tools - whether they use them informally or strategically - is still marketing. But more businesses than ever before are integrating social into their sales and service, product development, and human resources areas. Companies that embrace social media strategically are far more likely to use social media beyond the marketing department. These "strategic users" of social are able to get more use and satisfaction out of social media, and spread its value across different departments.